Shaun of the Dead Making Book Excerpt: San Diego Comic-Con


Simon Pegg leads the Shun of the Dead for a walk outside.

The cast of Shawn of the Dead
picture: Focus Features

It’s kind of surprising to think of how much 2004 movie effect Shawn of the dead It was in recent film history. To start, though, the trio have worked together before on a show called far apart, the movie, mostly, gave us Director Edgar Wright And actors Simon Pegg and Nick Frost. Wright has gone on to produce some of the most exciting and innovative films of his generation Scott Hajj vs. the world And baby driver.

Pegg and Frost appeared, both together And individually, in movies and shows that are so popular, it would be silly to even start including them (star trek, Attack the forbidden, etc.) The film was also followed by an equally beloved pseudo-sequel, hot fluff And the end of the world, While Instantly adjust genres blending bar moving forward. But none of that would have happened without a little help from their friends and San Diego Comic Con.

io9 is very excited to present an exclusive excerpt from the new book I got red on you by Clark Collis, It is now available. Collis works at Entertainment Weekly and has spoken not only to Wright, Pegg, and Frost, but about 60 other people as well to dive into every aspect of it. ShunIts origins, creation and reception. In this excerpt, Collis writes about how the movie community in general, and the event at San Diego Comic-Con, set the stage for everything to come.

One of the most amazing and exhilarating things I learned while writing I got red on you The amount of support this British film received from American filmmakers in the run-up to its September 2004 release in the US,” Collis told io9 by email. “King of Zombies George A. Romero gave Shun He early admired and provided a quote for the film’s poster, as did Robert Rodriguez, Sam Raimi, and Quentin Tarantino, who hosted a screening of the film in his home. Meanwhile, makeup effects are legend and future walking Dead Executive Producer Greg Nicotero and download Director Eli Roth was present in 2004 at San Diego Comic Con to lend their support for the film, as shown in the excerpt below.

The book itself, front and back.

You’ve Got Red On You by Clark Collis
picture: 1984 for publication


The most important stop on the Shaun of the Dead promotional tour was San Diego, where the city’s annual Comic-Con was held on the weekend of 22-25 July. In the previous few years, major studios had begun to fully realize the showcase potential of the event. A host of upcoming releases had a presence at the 2004 Comic-Con, including Batman Begins, Alien vs. Predator, Robert Rodriguez’s Sin City, and Exorcist: The Beginning. Focus Features, which was distributing Shaun, had arranged for star Simon Pegg and director Edgar Wright to attend Comic-Con and appear on a Shaun of the Dead panel. “That was my first Comic-Con,” says Pegg. “We’d never seen anything like it. I remember going out into the main hall and being like, ‘Holy crap, this is Mecca for nerds.’ We did signings, and people came and got autographs and stuff. I met Carrie Fisher. She was doing a signing, so I lined up and talked to her, and that was amazing.”

Focus had decided to screen the movie in its entirety at Comic-Con, an unusual strategy for a major studio release. “Comic-Con was a big part of our launch,” says then-Focus publicity chief Adriene Bowles. “We knew that going there would be challenging without star power. We were [originally] Going to the screen only once, and we ended up adding two more views. It was really important to Edgar that we didn’t turn anyone away, so we just kept adding shows. It was unusual, given that we were bringing in an unknown quantity. Houses were packed, and they ran through the roof.” Wright remembers Comic-Con shows as the highlight of it all. Shawn of the dead expertise. “The movie was totally killed at Comic-Con,” he says. “It’s funny that Americans are way more deprived than laughter. I remember Simon and I standing on the side after our introduction, looking at each other like, damn hell, they really liked it. I had an enthusiastic reception every night.” At one of the shows, an enthusiastic Wright immersed himself in a small propaganda comedy. “Outside, in the multiplex, there was a huge cardboard cross promoting Exorcist A prequel,” says the director. “For one of the questions and answers, I came with Exorcist The cross, which was huge, was 12 feet long. There was a lot of noise.”

Greg Nicotero attended a show with The dawn of the dead Star Ken Fury, after which Big Wright named Shaun’s workplace, Fury Electric. Nicotero was happy to meet the British couple, and apologized deeply for accidentally buying an unauthorized DVD of their movie. “I said, ‘Listen, guys, I love the movie,’ says Nicotero.” “I thought it was funny, it was cool, I talked to George about it, but I’m a little embarrassed to tell you that I didn’t realize the movie wasn’t officially available on DVD.” They were like, “Ah, don’t worry about that.” I told the guys, “Anything you want me to do to help promote the movie, [I’ll do it]. “

Pegg and Wright were sponsored around Comic-Con by publicist Jeff Walker. “We hit it right away,” Walker says. “We introduced them to the entire Comic-Con world, and vice versa. This was an affair between fans and filmmakers like I had never seen before.” The Shawn of the dead The session was moderated by Walker and took place at 12:30 p.m. on Sunday. “By the time we got the movie, the schedule for Comic-Con that year was already full, and the only way we were able to share it was on Sunday,” Walker explains. “Sunday hasn’t traditionally been a very big day at Comic-Con, but we had a very big crowd.” The session was at times a troublesome affair. At one point, Wright and Page were harassed by an audience member who complained that their movie was “a total robbery.” The dawn of the dead. The clips were, in fact, Wright’s friend Eli Roth, the 32-year-old writer and director of the 2003 horror single. cabin fever, about a group of friends infected with a flesh-eating virus.

Wright met Ruth in February at the Empire Awards in London, an annual event hosted by the eponymous film magazine, where the American director was nominated in the Best Newcomer category. “I really liked it,” says Ruth of Wright. “We got each other right away.” Wright reconnected with Ruth in May during a trip to Los Angeles, and the pair attended the Saturn Awards, which celebrate science fiction, fantasy, and horror films. “Edgar made an appointment for me,” says Roth. “I haven’t seen his movie, but I took him on the red carpet, and I said, ‘He made the most amazing new movie, it’s called Shawn of the deadEdgar was just laughing. He’s like, ‘You haven’t seen the movie!’ I was like, ‘Okay, now you’d better show me the movie, and it had better be good.’

Ruth finally meets his new friend’s movie at a show set up by a company cabin fever Director’s Agency, CAA. “I loved it,” he says. “Edgar and Simon are hilarious and very smart. You can’t rule out Peter Serafinovic, he’s a genius. He’s never mentioned in the mix, but he’s really a key element in this team. The cast was really, really good in this movie. Think about the comedic genius of Pegg, Frost and Serafinowicz and Edgar, and then you throw everyone. Lucy Davis. Bill Nighy.” Roth is particularly affected by the film’s epilogue, when Sean visits Ed the zombie in the shed to play video games. “It was great, I was touched,” says the director. “I felt like this is what Gen X-ers would do if there was a full-on zombie attack. You would keep your roommate chained up playing video games. Of course. Why not? Now you have someone to play with. It was cool.”


Let me tell you, the first time I saw it Shawn of the dead It was at this particular San Diego Comic-Con. And this audience, that I was a part of, had no idea what they were there for. The movie was fresh, so fun, and surprisingly emotional, and it immediately felt like it became everyone’s favorite. I know I left San Diego that year and I’m shouting about it to all my friends. I’m sure many others have, too. The rest was history.

Read more at Clark Collis’ I got red on youAnd It is now available.


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