Online Black Friday Sales People tend to go up more than ever every year as people feel comfortable shopping from home, but not this time. Adobe estimates that combined internet sales on Black Friday and Thanksgiving experienced their first-ever year-on-year decline in 2021, dropping from $9 billion in 2020 to $8.9 billion. This isn’t a catastrophic fall, but Adobe saw it as a sign of changing trends.
The tech company believed the decline reflected a shift toward early shopping as buyers took advantage of online deals starting in October. Why cram your shopping into one day when you can take advantage of discounts weeks in advance? While Adobe expected more spending on Cyber Monday (between $10.2 billion to $11.3 billion), its data indicated that the buying frenzy wasn’t strong this year.
The products people were buying changed as the weekend progressed. Dominate Black Friday Sales instant pots, air fryers and toys, but Saturday’s sales were led by tech that included AirPods, Beginner IPAD, The Meta Quest 2 and TVs from the likes of Samsung, TCL, and Vizio. Games sales included Just Dance 2022 And last year Spider-Man: Miles Morales.
Adobe also noticed that more people were comfortable making the final purchase from their phone. While some Black Friday shoppers were browsing their phones before buying from a computer (62.2 percent of all visits were from mobile phones), mobile phone purchases represented 44.4 percent of all online Black Friday sales, a jump of 10.6 percent compared to in 2020. Don’t be surprised if many people never touch a computer while holiday shopping in the coming years.
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