Will Apple Ever Go Back to In-Person Product Launches?


Apple held its first product announcement event of the year on Tuesday. It showed off a bunch of new devices, including a new iPhone SE, a revamped iPad Air, and a big, beefy, expensive system called Mac Studio. But one of the most noticeable aspects of the show was what Apple didn’t say. The company made no mention of the war in Ukraine, despite the fact that Apple recently made the decision to stop selling its products in Russia. In a time of such worldwide turmoil, Apple’s carefully crafted, deliberately self-focused showcase just felt… weird. The event’s high gloss also made it difficult to imagine Apple ever abandoning the tight 60-minute broadcast format and going back to anything-can-happen live events.

Content

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This week on Gadget Lab, WIRED product writer Brenda Stolyar joins us to talk about Apple’s announcements and the optics of the presentation. Then WIRED senior writer Kate Knibbs pops in for a very important update about her Apple Music experiment.

Show Notes

Read Brenda’s story about the chonky new Mac Studio. Read Lauren’s story about the new iPad Air, aka the proto-MacPad. Her story about Apple halting device sales in Russia is here. Check out everything Apple announced this week.

Recommendations

Brenda recommends the Netflix show Love is Blind. Mike recommends Lauren Smiley’s WIRED story ”‘I’m the Operator’: The Aftermath of a Self-Driving Tragedy.” Lauren recommends the episode of the Ezra Klein Show podcast featuring guest Fareed Zakaria.

Brenda Stolyar can be found on Twitter @BStoly. Kate Knibbs is @Knibbs. @Lauren GoodeLaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

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