Apple’s App Store will display more ads starting next week


The next time you want to download an app on your iPhone, prepare to see more ads. Starting on October 25th, Apple will begin rolling out two additional ad categories to the App Store, according to an email seen by . In all countries outside China, the company plans to begin selling ad space within the “Today” tab and at the bottom of individual app listings. Once they arrive, the ads will feature an icon with a blue background to distinguish them from other recommendations.

While Apple has sold search ads through the App Store since , the Today tab was previously reserved for recommendations from the company’s editorial team. “With a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content users see when they begin their App Store visit,” the company states on a .

Apple it was bringing ads to the Today tab in July. The expansion is part of a broader push by the company to expand its advertising business. According to a from Bloomberg’s Mark Gurman, the company hopes to nearly triple its advertising revenue to $10 billion annually over the next few years. In addition to more App Store ads, the company reportedly plans to introduce in the near future.

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