Like many other streaming services over the past year, Hulu raised its subscription prices in October from $7 to $8 per month for its ad-supported tier. Now, the Disney-owned streaming service is also raising the prices for its Hulu + Live TV bundle. In an email sent to an Engadget editor, it said that the Hulu + Live TV (with ads), Disney+ (no ads) and ESPN+ (with ads) bundle will cost $75 per month on their first billing cycle after December 8th. That’s $5 more than the current monthly price of $70.
Our editor also got a note that they can switch or cancel their subscription. But the legacy plan they’re subscribed to will no longer be available after December 8th, so they won’t be able to switch back afterward. To note, according to Apple Insiderthose paying for a bundle wherein Hulu has no ads will have to pony up $83 a month starting on December 8th instead of $76 like what they’re currently paying.
Seeing as Disney announced in August That Hulu, Disney+ and ESPN+ are all raising their prices, perhaps it doesn’t come as a surprise that the Live TV bundle is getting a price hike, as well. Back then, Disney revealed that it incurred operating losses worth nearly $1.1 billion from running its streaming services. It also said that the third quarter of the year added 14.4 million subscribers to Disney+ alone, and the company is clearly hoping to earn some of the money it lost but charging its viewers more.
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